Industry

Health & Wellness

Client

Hound Fitness

Hound Node Strength Training Tracker

Main Project Image

Revolutionizing Strength Training: Increasing member retention with a weight tracker that disappears into your workout.

Serious lifters know that accurate tracking is the difference between stagnation and progress, but the act of logging has always been in the way. Pulling out your phone between sets, manually entering weights, trying to remember what you loaded two weeks ago, it all breaks focus and fragments the experience of training. Hound was built to eliminate all friction with tracking ones workouts, in the same way you get on the treadmill without thinking about wether or not it will accurately capture your data. Using patent-pending NFC tags that attach to weight plates and a sensor with a large display that snaps to the barbell, the system automatically identifies the load being lifted and logs every set in real time. Hound tracks reps, sets, weight, and velocity. The design challenge was making a hardware-software ecosystem that felt truly invisible. A product whose best feature is that you never have to think about it. We obsessed over the physical interaction model (zero buttons during a lift), the information architecture of the app (actionable metrics over raw data), and the onboarding flow so the system felt intuitive from the first session, especially for first users. Hound was built by myself and a co founder who handled the firmware engineering.

A design intended to make people look twice.

We intentionally balanced a high tech aesthetic with rugged features to help people understand that Hound is physically and technically reliable.

Development

Hound was developed with durability and cost as our primary concerns. Also, I wanted to take advantage of the fact that no one has ever seen a screen at the end of a barbell. This was our wow factor.

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Mobile App / Device UI

Hound's app was developed to give you insights at a glance while providing more complicated, long term metrics for those who want. This decision drove the page layouts and primary views.

Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
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Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

Art direction that captures our brand.

Capturing the dark and technical aesthetic we wanted for Hound was paramount during out photo and video sessions.

A live product with a waitlist and a validation that the market was hungry for this.

Hound launched to a waitlist of over 1,300 signups before shipping with little paid advertising. That organic traction confirmed what we suspected - the problem of passive, automated weight tracking was real and underserved. The product earned coverage through word-of-mouth in lifting communities, and early testers consistently highlighted the same thing they appreciated the frictionless and democratized approach to strength training. The biggest lesson was how much the UX of a hardware product lives in the physical interactions, not just the screen. The decision to use magnetic attachments, the placement of the node on the barbell collar, the placement of the charging dock in the gyms: these micro-interactions shaped user trust more than any feature in the app, and if we got the physical ritual right, everything downstream became easier.